November 29, 2018 Content Type: Case Study


Headquartered in Chicago, Illinois with 40 offices across North America, Centro is a provider of enterprise-class software for digital advertising organizations. The company’s technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. Basis boosts media, team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform.